Blue skies ahead: CMOs reflect on the year behind us and what’s to come in 2022
Last month, Mumbrella’s Andrew Banks spoke with CEOs from across the marketing and media industry in our We Ask the CEOs series. Now, in the first installment of a two-part series, Mumbrella’s Kalila Welch speaks to some of the marketing industry’s biggest names to find out their take on the year ahead.
Last month marked the start of what we all expected would be a year almost free from the suffocating weight of a global pandemic, as much of Australia settled into long awaited vaccine-sanctioned freedoms.
While January did not turn out to be the smooth start to the year for what the industry would have hoped, things are slowly starting to get back on track, and the glowing horizon of “business as usual” seems near.
The year ahead will present its own challenges, but many in the industry are feeling optimistic. Mumbrella spoke with a number of CMOs to learn of the challenges they overcame last year, and what they foresee for 2022.
