Blundstone encourages everyone to wear summer out via Thinkerbell
Blundstone has launched a new global project called ‘Wear Summer Out’, promoting its footwear as ideal for summer activities. The campaign emphasizes the brand’s durability and comfort, encouraging wearers to maximize their summer experiences.
The announcement:
Blundstone has launched a major new global warm-weather project, ‘Wear Summer Out,’ positioning the iconic Australian footwear brand as the ultimate companion for maximising the long days and longer nights of summer.
A stark departure from the traditional narrative of rugging up for winter, ‘Wear Summer Out’ shifts the brand’s legendary promise of durability and comfort to a warmer context. The project showcases the idea that Blundstones are built for all seasons to withstand the elements and allow wearers to stretch every last golden hour.
