L’Oreal’s Magic Blur: ‘We don’t use Photoshop to mislead you’
Did you know L’Oreal has released a magical cream that will blur the lines on your face? It will also change the shape of your face, just like Photoshop would.
In a classic case of how not to perform a Facebook promotion the cosmetics giant’s Australian operation posted the below picture of the very photogenic Megan Gale, which left some readers struggling to spot the difference.
L’Oreal said Magic Blur would blur lines, pore and wrinkles in seconds. The people said:
“Aspirational qualities”…. as in the very beautiful Megan Gale needs photoshopping… so people should aspire to that? I’m confused…
An image has aesthetic qualities. The art of photography has aesthetical qualities. Rule of thumb: if you don’t really know the difference between a long word and it’s shorter neighbour, use the shorter one.
Who runs their social team?
Oh dear… L’Oreal… I saw this ad in a newspaper recently and thought ‘what’s the difference’?
It’s funny that the product is Magic Blur given photoshop has both a Magic Wand tool and a Blur tool.
Tina Fey wrote about photoshopping in her book, Bossypants. She said she didn’t care about it because the only people fooled by it are the senior citizens still forwarding around emails because they are afraid of bad luck.
Amazing stuff! It appears to have lengthened her eyelashes, lightened shadows and given her a dimple… not to mention it appears to have photoshopped all the lines and darkness around her eyes…
Just uploaded for an error level analysis. http://fotoforensics.com/analy.....9b1.310380
Fairly obvious editing happening there. If you’ve not done an ELA before, it just copies a file until a certain number of errors return. So the oldest (unedited) areas are black and the newest (most heavily edited) area are lightest.
“Retouched images are not for misleading consumers but for contributing to an image’s aesthetical and aspirational qualities. L’Oreal Paris takes special care to ensure that if using these techniques, we do not mislead consumers about the proven performance of our products. Best wishes, L’Oreal Paris Social Team.”
Translation:
We do not mislead consumers because we tell them that we mislead them. Therefore we are not misleading them.
Is her before eye higher than the after eye? Does Magic Blur have stroke effects?