F.Y.I.

BMF and Smith Family launch back to school appeal

February 3, 2012 12:33

Creative agency BMF and The Smith Family have launched a back to school appeal to help disadvantaged kids.

The announcement:

Help a disadvantaged Aussie child stand out for the right reasons.

Right now, there are 605,7001 disadvantaged children across Australia who are going back to school without the essentials like a proper uniform, shoes or books. This makes them feel isolated and alone, struggling to fit in and keep up with their peers.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics