BMF appoints head of ‘marketing sciences’
Ad agency BMF has appointed a head of marketing sciences in what it says is an industry first.
From left: Simon McCrudden, Christina Aventi, Rob Chandler, Gareth Cooper
The announcement:
BMF have made their first senior moves since Jeremy Nicholas became CEO two months ago.
So they’re calling their Analytics guy the Science guy and claiming it as an agency first?
Whatever…
Cool if he gets to wear a white coat.
Love a bit of HR meets PR
Congrats to all on their new posts
Big woop.
About time! Another digital agencies starting to see the light off the back of Hothouse’s announcement yesterday. Finally, I can slow the beating of my head against the wall with agencies who just don’t get it.
How digital agencies have to change to compete in the data & analytics space?
Download here: http://www.datarati.com.au/ind.....ata-space/
Will Scully-Power
Managing Director
Datarati
*YAWN*
I do hope this doesn’t inadvertently further promote the misconception that statistics = science.