BMF creates Fashion Targets Breast Cancer campaign
BMF has created the Fashion Targets Breast Cancer campaign for pro bono client the National Breast Cancer Foundation. Singer Kylie Minogue will be among the faces of the campaign.
The press release:
BMF have teamed with the National Breast Cancer Foundation to create their 2010 Fashion Targets
Breast Cancer campaign, which aims to encourage young women to purchase black and white fashion items to raise money for breast cancer research.
The print and outdoor campaign is in line with this yearʼs UK creative, featuring breast cancer survivor Kylie Minogue, posing in nothing but a black and white silk sheet with the charity logo on it.
Hey guys,
The URL is wrong, it’s meant to be http://www.ftbc.org.au
Cheers
VL
Thanks, VL. I’ve updated that accordingly.
Cheers,
Tim – Mumbrella
Nice of CEO Sue Murray to say, “something along the lines of – it’s great to have the support of industry professionals”
Oops – has someone not been proofing??