BMF fires Westpac after addition of Droga5 to roster
Klein had opened up the roster to other agencies
BMF has ended its relationship with Westpac only a year after being appointed the bank’s creative agency of record, Mumbrella can reveal.
The Enero-owned agency confirmed it had “stepped away” from Westpac six weeks after the end of its retainer contract, following the bank’s decision to move to a project-based model.
Mumbrella understands that since the arrival of new CMO Michelle Klein late last year, Westpac begin working with BMF rival Droga5 as it moved to widen its agency roster. Droga5 is owned by Accenture, with which the bank has a long term relationship.
As an agency owner..we are getting right royally sick of this project by project bullshit.
I dont think the Westpac work was that great anyway..but the behavior of the client is pretty woeful. It’ll come back and bite them. Both as a corporate and as an individual.
So the behaviour of clients hasn’t improved in the last 30 yrs then .
Well done, BMF. They are better off in the long run, one would think.
Publicis would be quaking in their boots given the client employed the Accenture media team when they were at Initiative
You didn’t dump me, I dumped you first!
Hats off to BMF for delivering the best work for Westpac in quite some time. It’s sad to see that they weren’t appreciative enough to stick with the relationship. A very wise client of mine always said “If you want to change your agency, CHANGE your agency”. i.e. speak to them openly and honestly about what you you’re looking for and how they might adapt their service or approach to suit – before you go calling a pitch or jumping into bed with another.