BMF hires Pia Chaudhuri as group creative director

BMF has hired Pia Chaudhuri as group creative director.

Chaudhuri replaces Luke Martin, who was group creative director at the agency for eight months before moving to 72 and Sunny as head of product earlier this month.

Chaudhuri joins after a period contracting as a creative director.

Chaudhuri was previously the creative director at 72 and Sunny between 2017 and 2018. Prior to that, she spent four years at One Green Bean, leaving as executive creative director.