BMF launches ‘We Are Football’ ad for A-League soccer championship
BMF has created a new TV ad for the Hyundai A-League soccer championship which goes to air tonight to promote the new season.
The We Are Football campaign launched last month with a teaser DM message and online component with the 60-second spot airing this evening and two 30-second ads to launch in a fortnight. The activity will also include outdoor and print.
Boss of the A-League Lyall Gorman said the campaign is about empowering fans. “Rather than apologising for being a football fan, the idea We Are Football is that it’s something to be celebrated. It’s a call for unity, for the football family to come together as one.”
Credits:
- Agency – BMF
- Director – Lenard Dorfman
- Production Company – @Radical Media
- Client – Football Federation Australia
And the idea is…..? Just a short documentary with a dodgy ‘stream of unconsciousness voice over, droning on about the blatantly obvious. Dreary and lazy.
Lots of shots of empty seats. Sums up the A League really.
I was bored and stopped the video at 20 secs .