BMF launches ‘We Are Football’ ad for A-League soccer championship

October 4, 2011 4:55

BMF has created a new TV ad for the Hyundai A-League soccer championship which goes to air tonight to promote the new season.

The We Are Football campaign launched last month with a teaser DM message and online component with the 60-second spot airing this evening and two 30-second ads to launch in a fortnight. The activity will also include outdoor and print.

Boss of the A-League Lyall Gorman said the campaign is about empowering fans. “Rather than apologising for being a football fan, the idea We Are Football is that it’s something to be celebrated. It’s a call for unity, for the football family to come together as one.”

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Alice Terlikowski

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3 COMMENTS

call Me Nigel 5 Oct 11

And the idea is…..? Just a short documentary with a dodgy ‘stream of unconsciousness voice over, droning on about the blatantly obvious. Dreary and lazy.

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sam eoldidea 5 Oct 11

Lots of shots of empty seats. Sums up the A League really.

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Sam 5 Oct 11

I was bored and stopped the video at 20 secs .

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BMF launches ‘We Are Football’ ad for A-League soccer championship

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