BMF makes 13 redundancies as it looks to create ‘more nimble’ structure
BMF has made 13 redundancies, mostly from its digital team, after “integrating” some of its departments.
The Enero-owned creative agency, which has clients including Aldi, P&O and Meat and Livestock Australia, insists it has created a “smarter and more nimble structure” at the agency.
In a statement BMF managing director Steve McArdle said: “We have recently integrated departments to bring strategic and creative thinking closer together, particularly the technology, social, CRM and data analytics teams.
“As a result of this restructure, some roles have been impacted. We continue to have end-to-end digital ideation and digital production capabilities.
“More nimble”…mmm.
Sad…never the same since they lost CBA.
‘we have integrated departments to bring strategic and creative thinking closer together’
a nice way of saying ‘we thought we were going to win Arnotts and we had to fire people when we didn’t’
will the last one out please turn off the lights?
Nice one Enero… going strong I see.
Why write a release about this and promote your cost cutting…?
just get on with it…
13? Don’t they mean 16? And the whole planning department 4 days a week. Not that I can blame them for keeping it quiet. No one bugged DDB or The Hallway when they had to do the same.
They really seem to have struggled to overcome any internal power struggles after CBA left.
Let the work (or lack thereof) speak for itself.
The CEO of Enero must be very proud.