BMF rolls out experiential execution for MLA’s lamb campaign
BMF, which pitted lamb as Australia’s most fashionable meat with the line, ‘It’s what everyone’s eating this season’ a year ago, has introduced a new point of sale execution.
The campaign includes an experiential element, with a ‘Lamboutique
fashion show’ with models dressed in lamb‐inspired fashion creations, as well as posters, print and online ads.
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Isn’t this from last year?? Could have sworn I saw it back then…still awesome though!
“Cutlet Dinneragain”
Whoever came up with that deserves a payrise.
What a talented bunch
Over cooked I say, ideas last seasons and it wasn’t funny then.
As per anon – I’m sure i saw something along these lines before?
Can’t be bothered searching.