BMW, AGL, Apple, Harris Farm Markets, Qantas, AFR and more feature on Roy Morgan Premium Brand rankings

June 19, 2023 10:11

Roy Morgan’s 2023 Premium Brand rankings has dropped, with brands including American Express, BMW, AGL, and The Australian Financial Review, included.

Australia is in a two-speed economy, according to Roy Morgan, and each speed has a “fundamentally different consumer mindset”, said Levine. The ‘fast-lane’ is the New Economic Order (NEO) mindset, in which 90% of consumers are classified as ‘big spenders’, who happily spend on frequent, premium experiences.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.