BMW creates a remote racing circuit in South Australia to launch its new M series of cars

BMW has created an extension of its M Town events, Outback M Town, to launch its brand new M series of cars into Australia.

Outback M Town includes a custom-built facility with a bespoke race track in the north-east of the Flinders Ranges in South Australia, in which BMW M enthusiasts will be able to watch the new BMW X3 M and X4 M race around the circuit.

A campaign film, created by Clemenger BBDO, shows the BMW X3 M and X4 racing around the circuit that is comprised of 23 corners and a long straight.