BMW Group and Ogilvy Australia split after more than 20 years

Car manufacturer BMW has parted ways with its long-term Australian creative agency of record, Ogilvy, after more than 20 years.

A spokesperson from Ogilvy Australia, said in a statement to Mumbrella: “BMW Group Australia and Ogilvy Australia have reached the end of their current contract. Both parties have mutually agreed not to extend beyond the current contracted period.”

Ogilvy and BMW Group will not be renewing their long-term partnership.