BMW reappoints Vizeum to media

March 1, 2013 12:08

BMW has reappointed incumbent media agency Vizeum to its account after a four-way pitch.

BMW had a long standing relationship with Mitchell & Partners and migrated to Vizeum in 2012 after the acquisition of the Mitchells Communications Group by Aegis. Aegis media agencies include Vizeum and Carat.

The decision follows a four-way media pitch which began in October and was managed from the UK by AuditStar.

“We respect and appreciate the efforts that were put in by the four pitching agencies. Vizeum proved to be the best option for BMW as they offered us a comprehensive and innovative response to our briefs and provided new ways of thinking that challenged us and gave us new directions and avenues for our business,” said GM of sales and marketing, Tom Noble.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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