Bobblehead Elvis ‘can’t say no’ to CCs
People become bobbleheads in a new ad for chip brand CC’s as they nod along to a reworking of the brand’s “You can’t say no”, performed in the style of Elvis Presley.
Created by Hark Attack, the spot sees a group of characters from Elvis to a nun nodding their head along to the “You Can’t Say No, Just Say CC’s” jingle.
Hark Attack founder Jon Harker said: “At the heart of the great CC’s campaigns of the past was an irreverence that always shone through. Great characters, having a ball, we just gave it a 2014 feel.”
Credits:
- Client: Snack Brands
- Marketing Director: Mark Fryday
- Senior Brand Manager: Jennifer Geoghegan
- Agency: Hark Attack
- Director: Spud Murphy
- VFX: Scotty Wilcox
The “You Can’t Say no” CC’s ad dates back more than 20 years, includign this one from 1990:
Just say CC’s – TVC 2014 from HarkAttack on Vimeo.
CC’s original pitch featured Bill Wyman’s Je Suis Un Rock Star (1981) which featured the lyric “They’ll think I’m your dad and you’re my daughter”. Not exactly PC in these days of Rolf Harris and the Royal Commission.