Bohemia adds two senior hires in intelligence and content
Media agency Bohemia has appointed Alex Skorokhod and Kate Kennet to its senior team.
Skorokhod has been appointed as the agency’s group intelligence director, ending his two-year stint at IPG Mediabrands as head of data product development. He formally worked at Aztec as a senior consultant and modelling and analytics manager.
He will not be replaced at IPG Mediabrands while his new role at Bohemia will see him drive insights by helping clients bring together customer and communications data.
Lol! What does it even mean?? Group Intelligence Director? Something like ASIO does?