Bolster Group wins adland ARIA in packed field

Bolster Group has taken the ARIA for best use of an Australian recording in an advertisement for its use of Indigenous artist JK-47’s music in its Cancer Council campaign, End the Trend.

Bolster Group beat out Fox Sports Australia, Howatson+Company, 72andSunny, and Collider/Mirimar for the award.

“This award is extra special because it recognises the power and impact Australian music can have on a campaign,”Bolster Group’s head of strategy and growth, Darren Levin, said.

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