Bond University unveils fresh brand platform via Rick Barry

Bond University has launched a new brand platform, in one of the first major projects taken on by Alex Derwin and Hugh Munro’s indie creative agency Rick Barry, Mumbrella can reveal.

Shaped by “very exploratory, very open” conversations with staff, students, and alumni, “Ambition Loves Company” marks a new era for the private university, said to capture its “distinctive spirit”.

Speaking exclusively to Mumbrella, Munro, chief strategist at Rick Barry, said these conversations gave him and Derwin a “few clues” as to what made Bond different: “From early interviews we knew there was something different in the water at Bond, but it hadn’t made its way beyond the campus walls.”