Bondi Sands extends Australian Open partnership

Kalila Welch

January 8, 2024 2:30

Bondi Sands is extending its partnership with the Australian Open (AO) into its second term, affirming its title as the Grand Slam event’s official sunscreen partner until 2027.

The brand’s sponsorship agency, Twenty3 Sport & Entertainment, negotiated the partnership renewal and will oversee the delivery of all of the brands’ onsite activity and broader leverage plans. In addition, AMPR continues to amplify the Australian Open partnership through a strategic PR approach for a fourth year.

Tennis Australia CCO Cedric Cornelis and Bondi Sands CEO Shaun Wilson

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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