Bonds and Special Group ‘feel the love’ for new Pride campaign

February 23, 2021 10:11

Bonds has launched its latest Pride range with a 2021 homage to Donna Summers’ popular disco anthem ‘I Feel Love’ from Australian musician and member of the LGBTQIA+ community, Mo’Ju.

The new rendition of the track aims to celebrate the “joy and spirit” of Pride festivals and events all across the country including the Sydney Mardi Gras, and has been undertaken with Special Group.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.