Bonds brings a ‘White Christmas Down Under’ in its Christmas campaign

Underwear Group Bonds has unveiled its Christmas campaign which brings a “white Christmas down under”.

The ad aims to get people into the Christmas spirit and share ways in which Australians can enjoy their own version of a white Christmas.

Created by Leo Burnett Melbourne, the ad features model Lilla Lowanna, Triple J presenter Tanya Bunter, model Kawani Prenter and Melbourne couple, Damian Meredith and Brendan Leith.

Emily Small, marketing manager at Bonds, said in a statement: “Our Christmas collection aims to delight and inspire our customers to get into the spirit with unreal colour and sparkle.

“The campaign celebrates togetherness for Australians; family can come in many different forms, and the joy of the season is celebrating it your way.”

Bonds’ campaign is rolling out across social, online, out-of-home and in print.

Credits:

• Client: Bonds
  • Head of Marketing: Emily Small
  • Marketing Manager: Kelly McBride
  • Brand Manager: Kedda Ghazarian
  • Assistant Brand Manager: Taylah Johnson
  • Creative Agency: Leo Burnett Melbourne
• Media Agency: OMD Melbourne
• Film Production: Playtime
  • Director: Gracie Otto
  • DOP: Stefan Duscio
  • Executive Producer: Oliver Lawrence
  • Producer: Tom Slater
  • Stylist: Emma Kalfus
  • Hair & Makeup: Daren Borthwick & Gillian Campbell
• Stills Production: Sam I Am
  • Stills Photographer: David Cohen De Lara