Bonds embraces diversity in campaign fronted by transgender model Andreja Pejic
Bonds has launched a campaign for its intimates collection, created by The Arc Factory.
The ad “strives to challenge conventions of beauty in all forms”, and is fronted by Bosnian-Australian transgender model Andreja Pejic. The spot is Pejic’s first Australian underwear campaign.
I think it’s awesome that Bonds felt comfortable enough to do this. It’s a powerful statement of what they stand for.
If you really meant it, you’d just go out and launch it instead of PR-ing what you’ve gone and done with the word “Transgender” in the PR headline.
Oh for fucks sake….
Care to elaborate?
Fabulous work, Bonds and The Arc Factory. The more being “different” is normalised the less teens we will have feeling abnormal. Keep it up.