Bonds explores the wonders of sleep in campaign for its Wondercool range
Bonds and Leo Burnett have launched a new brand platform for the label’s Wondercool baby range, ‘Bonds Wondercool, Works Wonders’.
The campaign highlights the innovative fabric of the garments, which keep babies cool over the summer months as they sleep.
The ads show babies sleeping soundly, with parents imitating their body positions in their own sleeping state. A voiceover explains that sleep is critical for babies so their brains can grow and develop.
