Bonds launches Comfy Livin campaign starring Dustin Martin and Maia Cotton
Bonds is promoting its new Comfy Livin range with a stills and video campaign launching this week.
The campaign, delivered by The Arc Factory, features Bonds ambassador and AFL star Dustin Martin and New Zealand-born Victoria’s Secret model Maia Cotton.
Their ads (and the models) still look the same as everything else out there. An occasional colour variation does not a diverse campaign make.