F.Y.I.

Bonds launches period underwear campaign via the ARC Factory

April 5, 2022 8:32

Bonds has launched a new campaign for its period underwear range, collaborating with Gen-Z talents to normalise individual experience of periods.

The announcement:

BONDS assembles the Class of ‘22 to front their game-changing range of Bloody Comfy Period Undies, teaming up top next-gen Aussie disrupters to ditch traditional period rules, celebrating the power of friendships and unique experiences that unite young people today.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics