Bonds recruits dads Pat Rafter, Peter Helliar and Jimmy Bartel in annual Baby Search campaign
Bonds’ annual baby search has returned for its 13th year, celebrating ‘dad-to-kid’ moments between six-year-olds and celebrity dads.
Created in collaboration with The Arc Factory, the new campaign includes Bonds ambassador, Pat Rafter, comedian, Peter Helliar and AFL star, Jimmy Bartel as they ask three six year-olds different questions about being a baby.
‘Bonds Dads: Kids Talk’ is set in a classroom, with the dads asking questions such as: “Why do we have babies?”, “What food do babies eat?” and “What’s the best thing about being a baby?”
