Bonds recruits dads Pat Rafter, Peter Helliar and Jimmy Bartel in annual Baby Search campaign

Bonds’ annual baby search has returned for its 13th year, celebrating ‘dad-to-kid’ moments between six-year-olds and celebrity dads.

This year's Bonds Baby Search campaign features Pat Rafter, Peter Helliar and Jimmy Bartel.

The 2017 Bonds Baby Search campaign features Jimmy Bartel, Pat Rafter and Peter Helliar.

Created in collaboration with The Arc Factory, the new campaign includes Bonds ambassador, Pat Rafter, comedian, Peter Helliar and AFL star, Jimmy Bartel as they ask three six year-olds different questions about being a baby.

‘Bonds Dads: Kids Talk’ is set in a classroom, with the dads asking questions such as: “Why do we have babies?”, “What food do babies eat?” and “What’s the best thing about being a baby?”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.