Bonds releases Pride range and ‘Out Now’ campaign to support the LGBTQIA+ community ahead of Mardi Gras
Underwear brand Bonds has released a new Pride range ahead of the 2020 Mardi Gras to support the LGBTQIA+ community in Australia.
To support the launch, Leo Burnett has revealed its ‘Out Now’ campaign, featuring members of the community and the period of time they have been out – ranging from six months to 55 years.
Bonds is a supporting partner of LGBTIQ youth support organisation Minus 18, helping to fund peer-to-peer support, education and training, and safe spaces for queer youth.