Bonds reveals the A to Z of an iconic Aussie summer in new campaign

November 7, 2016 10:31

Bonds has released its annual Christmas campaign for the summer season, seeking the attention of millennials through its 90-second video.

The Leo Burnett Melbourne advertisement is inspired by the A-Z of why Aussies love summer, the campaign shows models showcasing Bonds garments at the beach and various summer locations, demonstrating the fun and festivity the upcoming season has to offer.

This compares with last year’s campaign which again saw models rather than celebrities featured in the ad, performing flips and tricks in the brand’s sparkling and bright prints.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.