Bonds stages battle of the undies dance-offs
Bond’s has released a new ad campaign to show off its full range of underwear.
Taglined ‘Shop your Shape’, the 60-second ad showcases the different styles of Bonds products represented by various dance moves, which are to be portrayed through 30-second dance-offs to break on Sunday.
The first of the 30-second versions pits The Hipsters versus The Quick Drys.
Totes brillo! It is, how you say in English, a quality piece of work.
Usually the struggle is “make it entertaining” vs “show more of my brand”. I love how it is fabulous to watch, whilst also being all about the undies.
MC
thats wicked
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SENSATIONAL!!! LOVE IT!! Very clever…
Gotta get me some, the six pack. Kidding! It’s all about the undies! THANKS! Hubby and I need a refresh in that department! XxDani
Love this ad!
Very nice work.
Another delightful execution from Bonds.
I wonder if MTR & Collective Gout will go apoplectic at the sight of semi-naked bodies cavorting around?
Go Banjo! Love it!!
beyonce’s single ladies + uniqlo
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Sure, its pretty, nicely filmed, but here’s the thing. You can’t shop your size on the Bonds website. Nope, no size select. Which means you have to tediously click on every effing style to see if they will actually do the size you want. And for women size 18-26 the choices are extremely limited. Granny pants in black/white/nude? PASS.