Bonds targets men in new ads from Clemenger BBDO Melbourne

Bonds has launched a new campaign in which it targets men, urging them to ‘protect yourself from yourself’ with Bonds underwear.

The campaign features men who are being let down in professional and personal situations by their underwear, ending with the tagline “protect yourself from yourself”.

Clemenger BBDO Melbourne executive creative director Ant Keogh said: “Sometimes, without even realising it, guys can be their own worst enemy. The moral of this campaign is to pay attention to your underwear drawer and keep things up to date.”