Bonzai appoints Ogilvy & Mather’s Tresa Paul as global head of marketing

Bonzai, the self-service creative platform for publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative, has hired Ogilvy & Mather India’s senior vice president, Tresa Paul, as its first global head of marketing.

Paul will be charged with spearheading an intensive international marketing strategy and making the company a leader in the digital advertising vertical. 

Paul says it’s a challenging time for adtech companies

The company also wants to reach more international markets and gain market share in the adtech space, with co-founder and chief executive officer Rahul Pandey noting Paul was joining at a critical time.