Booking.com brings its Idris Elba campaign to Australia

Kalila Welch

August 19, 2022 10:09

Following a series of successful campaign launches in the US and Europe earlier this year, Booking.com has launched its global Booking.yeah campaign starring Idris Elba in the Australia market, via LA creative consultancy Horses & Mules.

The US version of the spot aired during the Super Bowl and received nearly 18 million views on YouTube.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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