Bosilkovski: Lockdown in 2021 offered a ‘real point of reflection’
Speaking on yesterday’s Mumbrellacast, Pete Bosilkovski said that the extensive lockdown in the second half of 2021 gave him the time to reflect, resulting in the decision to start up his new agency, It’s Friday.
“I don’t think I’ve ever had that point of time to reflect. I know it might sound silly, but 20-odd years of going in at a hundred miles an hour, loving what you do – the only time you’ve got a break is holidays or whatever, but this was a real point of reflection, and I’ve never had that before.”
He said it allowed him to ask himself “what do I really want?”, in the four or five months not going into the office, with this being the eventual trigger and feeling as though “this is the right time”.
