Boss Coffee launches in Australia with ‘How Japan Can’ brand platform
Japan’s number one selling coffee in a can, Boss Coffee, has launched in Australia and New Zealand with a campaign, ‘How Japan Can’.
The campaign, created by Clemenger BBDO Sydney, highlights Japanese moments such as the process of making Mochi, and its famously crowded trains.
The ads aim to show that Boss Coffee is the fuel that keeps the Japanese workforce going.
Good product, is there enough seasonal demand. No doubt Suntory is well researched and funded.