Bosses of Australia’s most loved brands join Mumbrella360 lineup

The custodians of some of Australia’s oldest and most beloved brands are to share their stories of maintaining the trust of the public in a newly announced session for Mumbrella360.

Qantas’ Olivia Wirth

Qantas marketing and public affairs boss Olivia Wirth (pictured), ANZ bank’s head of marketing Carolyn Bendall, Campbell Arnott’s marketing director Nik Scotcher and Ben Slocombe, marketing director at Lion – home of iconic beers such as XXXX, Tooheys, Hahn and James Boag – will swap notes on what it takes to remain in the hearts of consumers.

Qantas is nearly a century old, making it the third oldest in the world, as well as treasuring its reputation as the world’s safest.