Botanica by Air Wick announces WWF Australia partnership

Botanic by Air Wick and World Wide Fund for Nature Australia (WWF Australia), in collaboration with the Australian Seed Bank Partnership, have announced a three year partnership to launch The Rare Bloom Project.

In response to the threats facing Australia’s native wildflowers, including drought and bushfires, The Rare Bloom Project seeks to preserve Australia’s biodiversity through a mix of proactive seed collection, germination trials, and propagation. The project will house 120 threatened plant species’ seeds in long-term conservation seed.

To launch The Rare Bloom Project, a new TVC from Air Wick aired nationally on the weekend. Created by Host/Havas, the campaign shares the story of Botanica by Air Wick’s goal to connect people with nature and help protect Australia’s threatened native wildflowers.