BOTW: The referendum post mortem begins; Selling cars and cinema to Indecisive Dave; Ten’s footy fail


Welcome to Best of the Week, edited during an all-too-short pit stop in beautiful Sisters Beach, Tasmania. Tomorrow it’s back to Sydney for South by Southwest.

Today: How the campaign strategists squibbed the case for yes; the hunt for new narratives in upfronts season; and Ten has a morning to forget in live sport.

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All is lost

Tim Burrowes writes:

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