BPAY hopes to make customers ‘fall in like’ with bills in new ad campaign

Zoe Samios

April 14, 2017 10:15

BPAY is hoping to improve customers’ relationships with bills in a new campaign showing how it can build a likeable relationship.

Created by BMF, the new campaign comes from the insight bills are a lifelong commitment.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

BMF BPAY Charlie Freestone Ikon Communications Jen Speirs Renee Amor

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