BP’s wildbean cafe ‘Drives You Cravey’ in first Australian campaign

Developed by Ogilvy ANZ, BP’s wildbean cafe has launched a new major brand campaign across Australia and New Zealand, aiming to re-engage consumers to its selection of barista-made coffee and food.

The campaign, ‘Drives You Cravey’ is the first through-the-line activity for the brand in Australia, where it hopes to build awareness among a new customer base.

Meanwhile, in New Zealand, the campaign’s focus will be on retaining its familiar customers.