Brad Keeling launches social media venture

OneTel co-founder Brad Keeling has launched One Small Planet, a social media operation specialising in brand management and direct marketing.  

The new venture will be spun off from Small Planet, the mobile business which is part of mobile media solutions group Slice Wireless co-founded by Keeling in 2004.

One Small Planet will work with companies as well as celebrities to help manage their brand profiles on social media sites such as Twitter, LinkedIn and Facebook.

It will be formally launched in March with a website and list of clients which Keeling claims includes a large FMCG company, a news organisation, an online magazine and a statutory authority.

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