Six tips for a watertight contract to help when ambassadors go off brand

Navigating celebrity ambassador agreements can be difficult, with several high profile agreements ending badly in recent years. Here Stephen von Muenster and his team give some tips on what to look out for when drafting the legal terms.

Personalities who become brand ambassadors can be a powerful marketing tool for brands. From celebrities to social media influencers, they have the potential to make brands and products relatable and accessible, increasing exposure and successfully driving sales.

Unfortunately for brands, their fairytale relationship with an ambassador doesn’t always end happily ever after.

You may already know how some of these fairytales ended.