Brand New Media launches Family Cook Off TV show into Singapore

Tim Burrowes

February 24, 2010 1:10

Brand New Media, the branded content company, is expanding its advertiser-funded TV show format Family Cook Off into the Singapore market.

The move follows the launch of the program on the Nine Network in Australia last year, with Coles as its major brand partner.

The latest deal will see the cooking show premier on Singapore’s Channel 5 on Tuesday nights later this year. A partnership with a major retailer yet to be announced.

The show features everyday families competing in a challenge to see who can cook the best three-course meal using the same key ingredients – as voted by the audience.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.