Brand New Media hires Lisa Hudson and confirms new IPTV food channel

Lisa Hudson

Brand New Media has hired former senior Fairfax editor Lisa Hudson to head its content offering as the company seeks to capitalise on the recent launch of HbbTV in Australia.

Hudson, who is a former general manager of food and wine at Fairfax Metro Media, will take the new head of lifestyle channels role and oversee the launch of its partnerships with Seven for lifestyle channel HealthyMEtv and a, as yet to be named, new digital food channel.

“Brand New Media is an incredibly impressive company, a leader in brand digital content with a global footprint and it is investing in areas I’m passionate about,” Hudson told Mumbrella. “To have the opportunity to help create the leading food and health channels in Australia is extremely exciting.