Brand safety is more than just a digital issue, says Hypetap founder Detch Singh

March 14, 2018 12:48

Melbourne-based Influencer marketing platform, Hypetap, has added a range of artificial intelligence-driven tools to its service hoping to address marketers’ brand safety concerns about influencer campaigns.

“I don’t think brand safety is a digital issue, I think it’s a problem across all media and the onus is on all providers to show they are addressing those concerns,” co-founder and CEO Detch Singh told Mumbrella.

Singh: “It’s up to us as providers to actually show those elements of trust”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics