Branded content lets sick farmer say ‘I love you’ to wife for first time in 15 years

An Australian content maker is behind a Valentine’s Day branded content offering about a farmer living with ALS being given the ability to say ‘I love you’ to his wife for the first time in 15 years.

Don’s Voice is a heart-warming look at the true story of Don and Lorraine Moir, a farming family from rural Canada debilitated by ALS.

Don’s Voice is a heart-warming look at the true story of Don and Lorraine Moir, a farming family from rural Canada debilitated by ALS.

Amyotrophic lateral sclerosis is the condition which galvanised thousands to undergo Ice Bucket Challenges last year.