Branding agency Principals reveals new brand identity for PSMA Australia

Branding design agency Principals has created a new brand strategy and visual identity for PSMA Australia.

Principals was briefed with defining PSMA Australia’s position in the data economy, including a focus on value propositions for its service offerings, creating corporate audience personas and characterisations of the target audiences.

PSMA Australia’s new brand identity

PSMA Australia is a self-funded, government-owned organisation that provides accessible location data for businesses operating in Australia.