Brands take centre stage at Laneway Sydney

The lineup at St Jerome’s Laneway Festival in Sydney yesterday was by all means outstanding, but not quite so outstanding, Dr Mumbo thinks, as the number of brand activations.

Dr Mumbo made note of some of their favourites.

Topping the list, if for no other reason than Dr Mumbo’s penchant for a sweet treat, was this very popular McDonald’s chocolate soft serve pop-up, where festival punters could score a complimentary taste of the newly launched flavour.