Brands told to get green or go home

October 10, 2023 11:09

Consumers are demanding brands take a stronger stance on environmental issues and sustainability, and to do it through advertising, according to new research from IPG Mediabrands’ investment and intelligence arm, Magna.

The company collaborated with global media platform Teads and non-profit Project Drawdown on the survey, with over 9,000 respondents from Australia, the UK and US.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.