Brands wasted over $6 billion in misplaced digital ads last year
Brands spent over $6 billion on ineffective digital advertising in 2023, with close to half of the $14.1 billion digital ad spend across Australia wasted.
This is according to Next&Co’s annual Digital Media Wastage report, which notes that $6.149 billion was wasted on digital ad spend that “failed to further digital advertising objectives”, up more than 17% on 2022.
